For any business, expanding into new markets is a challenging but exciting prospect. TVS Eurogrip, the Indian tire manufacturing company, has embarked on a journey to expand its horizons.
TVS Eurogrip, one of India’s largest manufacturers and exporters of off-highway tyres and also two-and three-wheeler tyres, is among the many participants at the SEMA Show. The show is underway at the Las Vegas Convention Centre, in Nevada, USA (October 31-November 3). The company is strategically using global trade fairs as a platform to pursue global business opportunities.
The tyre major is exhibiting a select range of the latest offerings for the North American and LATAM markets. These include tractor agri radials, row crop radials, flotation radials, industrial and construction segment tyres. The US is one of the key global markets for the company’s off-highway tyres business.
S Mathan Babu, Vice-President, OHT Sales & Marketing, said: “Our renewed focus on off-highway tyres will help us increase the global footprint. With the USA being a focus market for us, we believe SEMA is a great platform to engage with the right stakeholders of the industry’.
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TVS Eurogrip’s products are available in over 85 countries across the world and the tyre major’s participation at the SEMA Show is its latest effort aimed at connecting with industry captains from all over the world, other exhibiting companies and representatives from more than 140 countries outside the United States.
Over the past few years, TVS Eurogrip has made significant investments in capacity expansion and technology of OHT products. They have also tyres for other vehicle segments, and has been showcasing their capabilities in international forums.
In March this year, TVS Srichakra exhibited its OHT range at ConExpo. It is the largest construction industry trade show in North America, held in Las Vegas. Three months later, TVS Eurogrip was among the 500 international exhibitors at the Latin Tyre & Auto Parts Expo in Panama. This is where it displayed its off-highway tyre (OHT) product range including the Tigertrac Agri Radial.
The company developed new products from the premium two-wheeler tyre range including motorcycle tubeless tyres like Duratrail and Beamer. There is also E Torq tyre for electric two-wheelers and Climber XC, an international product for off-roading. In August, TVS Eurogrip was at the Farm Progress Show 2023 held in Decatur, Illinois.
Last month, TVS Eurogrip was among the Indian companies participating in the 20th Automechanika Dubai, where it presented its comprehensive range of off-highway and two-wheeler tyres.
About the company
TVS Srichakra, which manufactures the Eurogrip, TVS Eurogrip and TVS Tyres brands of tyres, is ranked as one of India’s leading producers. They also export two- and three-wheeler tyres and also off-highway tyres. TVS Srichakra is headquartered in Madurai. The company has a production capacity of over 3 million tyres a month. The company, also has a design centre in Milan, Italy. This centre supports the R&D centre in Madurai, tests its tyres in Indian, European, and Japanese road conditions. In India, the company has a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers across the country.
Overall, TVS Eurogrip’s journey to the US market is characterized by ambition, determination, and a clear vision for success. As they look to the future, TVS Eurogrip is excited about the opportunities that lie ahead.
