Renowned commercial vehicle manufacturer in India, Ashok Leyland announces a new strategic partnership with Adani Capital Pvt to finance its light commercial vehicle fleet. The country’s fourth largest manufacturer of commercial-grade vehicles has been producing tailor-made vehicles for last-mile delivery logistics. Moreover, the brand now focuses on enhancing buyers’ experience through hassle-free financing for their vehicles.
Ashok Leyland has a wide range of commercial vehicles that are robust, reliable and powerful, meant for the Indian terrain. The decades-old brand has contemporary design-inspired vehicles that are aesthetically stylish and practical. Among the wide range of vehicles, it has on offer, the Dost, Partner and Bada Dost range of vehicles have been the popular choice amongst customers.
As for the Memorandum of Understanding (MOU) signed by Ashok Leyland, Adani Capital Pvt will be financing its range of Light Commercial Vehicles (LCVs) in India. It is believed that under this partnership, customised financing solutions will be presented to its customers seeking small and light commercial vehicle models.
Further, it has been mentioned by the brands- Ashok Leyland and Adani Capital Pvt in India that the customers seeking light commercial vehicles will be presented with CV loans that are affordable. Customers will also get easy monthly-based repayment plans, and financing tech solutions will be on offer to enhance the customer buying experience with Ashok Leyland’s products.
Speaking on this partnership, Rajat Gupta, Head-LCV, Ashok Leyland said, “Ashok Leyland is delighted to partner with Adani Capital to offer customised financial solutions to its customers. This association will help Ashok Leyland gain an edge in the market.
Ashok Leyland’s LCV range of products comes with advanced and innovative technology that offers its customers best-in-class mileage, comfort and load carrying ability. This reduces the total cost of ownership, thereby providing more profit to their business. Ashok Leyland has embraced future-ready technology to offer digital platforms and services that are ahead of the curve, thereby living by its brand promise of ‘Aapki Jeet. Hamari Jeet’”.
Regarding this new partnership, Saibaba Kelkar, Business Head, Adani Capital said, “In our company, funding to commercial vehicles is offered through dedicated RMs and a wide network of branches. We always try to offer customized solutions to the end user along with attractive commercials, combined with faster TAT. By leveraging the company’s extensive physical and digital reach, we would be able to offer our wide range of financial solutions to Ashok Leyland customers and their dealers.”
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