Mahindra Bolero MaXX Pik-Up: Breaking Production Records with 1 Lakh Units in Just 16 Months

The Mahindra Bolero MaXX Pik-Up has taken the Indian automobile industry by storm. The pickup has set a production record of 1 lakh units in just 16 months. This success story is a testament to the quality and reliability of Mahindra’s products. Mahindra is known for producing capable and durable vehicles, and the Bolero MaXX Pik-Up is no exception.

On August 10, 2022, the company launched the Maxx Pik-Up City, which has been a significant contributor to this milestone. In an unprecedented move in the commercial vehicle segment, Mahindra launched a series of 8 different models in April 2023. This range included new variants under CITY range and HD range, catering to various payloads and cargo lengths.

Nallinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra said, “Achieving the 1 lakh production milestone in such a brief period is a clear reflection of the trust and confidence of our customers. Our clear focus on understanding and catering to the unique demands of the Indian market has helped us elevate the customer experience in the commercial vehicle segment. We look forward to delivering distinctive value to customers with a pick-up range that is both technologically advanced and highly versatile.” 

Key Features

Introduced by the renowned Indian automotive manufacturer, Mahindra & Mahindra, the Bolero MaXX Pik-Up has quickly gained popularity among customers. With its striking design, sturdy build, and impressive hauling capabilities, it has become a go-to choice for various industries.

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The pickup boasts height-adjustable seats for enhanced driver comfort. It has cornering lamps for improved visibility. There is also a spacious 10 feet cargo space (3050mm), and robust 7R16 tyres to tackle challenging terrains. Furthermore, the pickup also offers diverse options including the City, HD Range, and both Diesel & CNG variants to cater to a wider spectrum of customer needs.

In conclusion, the Mahindra Bolero MaXX Pik-Up has achieved a remarkable feat by breaking production records and selling 1 lakh units in just 16 months. Its exceptional performance, reliability, and popularity among customers have contributed to its success. With promising future prospects, Mahindra is set to further strengthen the Bolero MaXX Pik-Up’s position in the commercial vehicle segment, ensuring continued growth and customer satisfaction.