Quick Look: Details Of New ‘VIRAT’ Range From Apollo Tyres

Apollo Tyres recently launched a new generation of Agriculture Tyres- the new ‘VIRAT’ range. Here are the details. 

Leading commercial-grade tyre manufacturer, Apollo Tyres recently launched a new generation of Agriculture Tyres- the new ‘VIRAT’ range which offers the best operational performance to help farmers enhance their profitability. Application-wise, the new ‘VIRAT’ range is believed to be an allrounder, with superior performance in both Agri and Haulage segments, and is available in both, front and rear fitments.

The company said in a statement that the new Apollo VIRAT tyre has been developed as an allrounder product with 20 lugs, which provides a strong grip and long life in both soft and hard soil operational conditions. The VIRAT range, in addition to improving the productivity of the tractors and reducing their downtime, also matches the aesthetics or styling aspect of the new tractor models currently sold in 2022. 

While this product is constructed to cater to all the markets, some of the larger ones which the company will specifically look at for this product, are Punjab, Haryana, UP, Rajasthan, MP, Maharashtra, AP and Karnataka as per a recent report. 

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Rajesh Dahiya, Vice President, Marketing, Sales & Service (India, SAARC & Oceania), Apollo Tyres Ltd had spoken about the operational efficiency that the tyres will offer and what the company plans to focus on, during the launch event of the tyres conducted some time ago. He said that they have captured the voice of primary customers – the Farmers, from across the country before developing this product. 

He further added that for both, Agri and Haulage, the primary requirement is traction and hence the company has benchmarked against the best in the industry with the new tyre range. It was also said that the visual appeal of the new VIRAT range matches the aesthetic requirements of the new-age tractors’ stylish designs, and of the next-gen farmers.

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As for the tyres, the Apollo VIRAT offers a highly differentiated proposition with its new lug design, distinguished lug geometry, new-gen aesthetics and superior performance. These tyres have more rubber deployed in the wearing zone for even wear and longer tyre life. The curved lug geometry and rounder groove profile towards the shoulder ensures faster mud removal from the bucket area between lugs for a stronger grip. The dual tapered lug design makes the tyre less prone to punctures, resulting in reduced downtime as well. 

Furthermore, the tight lines, sharp edges and uniformly varying cross-sectional area of lugs, along with the sidewall design with bold fonts and bold crop mnemonic on shoulders, provide a unique aesthetic design to the Apollo VIRAT.

Thus, these are the details of the Apollo VIRAT range of tyres in India. 

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